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Dragonfly.

Summary.

When I arrived, engineering and product could explain exactly what the product did, but nobody outside the room could answer why it mattered.

I worked directly with product leads and the co-founders, running short interviews and focused workshops to surface the real evidence and the human experiences that proved the product’s value.

I moved quickly from listening to action. First, I mapped the product signals and gathered early user anecdotes to build an evidence-first case. Then I ran structured team conversations to identify where stories diverged and why. From that work, I distilled a single core narrative and a set of audience pillars that preserved technical credibility while translating impact into plain language. I wrote the copy for the website hero and product segments and short investor scripts or social proofing later on.

Project Overview.

I led narrative strategy and cross-functional alignment for Dragonfly, a mission-driven product-led startup. I translated deep technical value into human stories that the commercial team could sell and the community could believe, helping the company reach a clear, coordinated launch.

Dragonfly had strong product credibility inside engineering, and a genuine social mission that mattered to users. But those two strengths lived in separate conversations. I worked with the product team and the co-founders to find the single story that linked product proof to purpose. The result was a unified narrative, repeatable messaging for sales and marketing, and a launch the team could present with confidence.

The outcome was immediate and practical. The company stopped talking past itself and began using the same story in investor meetings, partner pitches and community posts. That alignment reduced friction in executive briefings and made the official launch coherent, confident and defensible.

What I carried away from Dragonfly was a simple operating principle: short, evidence-first narratives scale better than long brand manifestos. Keeping the story grounded in product proof preserves trust while giving commercial teams language they can actually use.