Hi, I'm Mohammed.

I’ve spent over a decade weaving narratives—sometimes by diving into data, other times by venturing out with my camera in hand. At heart, I’m a storyteller who thrives on the mix of strategy and spontaneity: mapping out a communications plan one moment, then chasing a drone shot the next.

There’s a particular joy in the creative process itself—rough drafts of copy evolving into the final voice, stills and clips morphing into a cohesive film in the editing suite. I love how a single photograph can unlock empathy, and how layering drone footage adds a fresh perspective that words alone can’t capture.

My journey began with a simple point-and-shoot camera, and over time I’ve learned to read scenes much like I read analytics—looking for patterns, anticipating moments, and trusting my gut when something feels right. That mix of curiosity and discipline—knowing when to set up the perfect frame and when to let the moment breathe—keeps me endlessly fascinated.

Of course, I’m a bit of a data nerd too: analysing engagement trends and tracing the story arc in campaign metrics. But beyond conversions, what really matters to me is connection—capturing real smiles on a hike, honest interviews for a project, and turning those moments into narratives that resonate long after the campaign ends.

At the end of the day, I’m someone who believes the best work happens at the crossroads of creativity and authenticity. And that’s what keeps me excited to jump into the next project, camera and laptop ready.

Languages

English :: Native speaker

Arabic :: Native speaker