Building a New Digital Home for a Highland Poet
Sam Steele is a UK based poet and children's author with a collection of wonderful, character driven stories and spoken word poetry. While his stories were loved by those who…
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Case Studies Archive
Strategic stories from creative work and commercial growth initiatives. These case studies highlight the design, strategy, and production behind each client outcome.
A selected archive of work focused on audience problem-solving, the mechanics of brand growth, and the craft behind every visual narrative.
Forgotten Tears
Analytics-first optimization program to improve enrollment funnels and campaign effectiveness.
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The Muslim Hikers
Community-driven storytelling framework for audience growth while preserving authenticity.
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NOMAD Coffee
Editorial-led campaign strategy translating product craft into measurable commercial outcomes.
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Dragonfly
Positioning and launch architecture for a research-led initiative entering new markets.
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QEERI
Positioning and launch architecture for a research-led initiative entering new markets.
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Jeem Cup: Youth Sports & Legacy
Connected content, search, and paid channels into one coherent bookings funnel.
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Metaphysic
Scaled program awareness while preserving message clarity across high-trust channels.
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QCRI-MIT CSAIL Annual Meet
Created a pacing and measurement framework to improve spend efficiency across regions.
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Qatar Biobank
Stabilized rankings and rebuilt non-branded discoverability with an editorial SEO roadmap.
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Faces of Qatar
Rebuilt acquisition architecture and repositioned channel spend to recover efficient growth.
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