Case Studies

Projects

Strategic work across GTM, analytics, storytelling, and communication systems.

Director + Producer + Visual Journalist

The Painful, Forgotten Truth of Libya’s 2011 Uprising

Director and cinematographer on Forgotten Tears, a feature-length documentary exploring Libya’s post‑2011 uprising through survivor interviews and frontline narratives, creating an emotionally powerful trailer that highlights ongoing political and social challenges while preserving firsthand accounts for future education and discourse.

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Photographer + Drone Operator

Inside the Beautiful Movement Welcoming Everyone Outdoors

Photographed and filmed Muslim Hikers’ inclusive outdoor events, capturing candid and aerial moments that showcased diversity on the trails, challenged stereotypes, and amplified a fast-growing community built around access, confidence and belonging in nature.

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Co-Founder + General Manager

Why Community Is the Ultimate Moat for a Coffee Brand

Co-founded and led NOMAD Coffee as General Manager and Social Media Manager, building a distinctive community-driven brand from scratch, growing high-engagement social channels, earning high-profile recognition, and pivoting to a home-delivery model that sustained revenue through lockdown.

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Photographer + Social Media Officer

How QEERI Unlocked Beautiful Solutions for Green Energy

Photographed QEERI across lab and field settings, capturing the researchers, equipment and real-world environmental monitoring behind its energy, water and sustainability work, creating visual assets that strengthened grant proposals, communications and national policy storytelling.

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In-house Photographer & Social Media Officer

How a Beautiful Youth Tournament Inspired a World Cup Legacy

In-house Photographer and Social Media Officer for Aljazeera Children’s Jeem Cup (2016–2017), documenting the under-12 Arab tournament from behind the scenes to match days, producing content that drove regional engagement and informed Generation Amazing’s World Cup 2022 legacy strategy.

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Social Media Manager + Website UI & UX Developer

The Ultimate Secret to Doubling Landing Page Click Rates

Redesigned Metaphysic’s corporate website, creating clear, engaging user journeys for complex generative AI solutions through research-driven strategy, wireframing, prototyping, and a modular design system, resulting in 30% higher traffic, doubled key-page engagement, and stronger investor and user alignment.

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Photographer + Social Media Officer

How a Beautiful Partnership Is Shaping the Future of Tech

Official photographer for the QCRI-MIT CSAIL Annual Meet, capturing keynotes, panel discussions, and candid interactions to document multidisciplinary research, knowledge exchange, and talent development, producing visual assets used for press, social media, and institutional archives.

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Photographer + Social Media Officer

How Qatar Biobank Unlocked a Beautiful Health Revolution

Documented Qatar Biobank’s inaugural conference and facility launch with photography and drone footage, capturing keynotes, leadership engagement—including Her Highness Sheikha Moza bint Nasser—and laboratory operations to visually narrate Qatar’s transition to precision medicine and support multi-channel communications on personalised healthcare initiatives.

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Photographer

The Beautiful Truth Behind the Untold Stories of Qatar

Launched and sustained the Faces of Qatar photography project to celebrate the country’s cultural diversity and shared humanity, creating authentic portrait stories that were featured by local media and included in a permanent exhibition, A Journey to the Heart of Life, officially inaugurated by Her Highness Sheikha Moza bint Nasser at Bin Jelmood House, Msheireb Museums, bridging community divides and inspiring broader cultural understanding.

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