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MZI, Mohammed Ismail
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Case Stduies

Case Studies Archive

Strategic stories from creative work and commercial growth initiatives. These case studies highlight the design, strategy, and production behind each client outcome.

A selected archive of work focused on audience problem-solving, the mechanics of brand growth, and the craft behind every visual narrative.

Boxer Brand Photography: Fahad Khalid Al-Thani

Boxer Brand Photography: Fahad Khalid Al-Thani

Sift through the brand shoot featuring Fahad Khalid Al-Thani, Qatar's first professional boxer, captured in an authentic outdoor session in Doha, Qatar.

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Author Website Design for Highland Poet Sam Steele

Author Website Design for Highland Poet Sam Steele

Sam Steele is a UK based poet and children's author with a collection of wonderful, character driven stories and spoken word poetry. While his stories were loved by those who…

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Libya 2011 Uprising Documentary: Forgotten Tears

Libya 2011 Uprising Documentary: Forgotten Tears

Analytics-first optimization program to improve enrollment funnels and campaign effectiveness.

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Diversity in the UK Outdoors: Muslim Hikers

Diversity in the UK Outdoors: Muslim Hikers

Community-driven storytelling framework for audience growth while preserving authenticity.

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Speciality Coffee Brand Strategy: NOMAD Case Study

Speciality Coffee Brand Strategy: NOMAD Case Study

Editorial-led campaign strategy translating product craft into measurable commercial outcomes.

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Tech Startup Narrative: Dragonfly Launch Case Study

Tech Startup Narrative: Dragonfly Launch Case Study

Positioning and launch architecture for a research-led initiative entering new markets.

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QEERI Green Energy Research Photography

QEERI Green Energy Research Photography

Positioning and launch architecture for a research-led initiative entering new markets.

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Jeem Cup Youth Football Tournament: World Cup Legacy

Jeem Cup Youth Football Tournament: World Cup Legacy

Jeem Cup Youth Football Tournament: Inspiring World Cup Legacy Event photography and social media documentation for the international Jeem Cup in Doha, informing community outreach strategies for Generation Amazing and…

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Generative AI Landing Page Redesign: Metaphysic Case Study

Generative AI Landing Page Redesign: Metaphysic Case Study

Scaled program awareness while preserving message clarity across high-trust channels.

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QCRI MIT Computer Science Partnership: Visual Record

QCRI MIT Computer Science Partnership: Visual Record

Created a pacing and measurement framework to improve spend efficiency across regions.

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Qatar Biobank Precision Medicine: Visual Documentation

Qatar Biobank Precision Medicine: Visual Documentation

Stabilized rankings and rebuilt non-branded discoverability with an editorial SEO roadmap.

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Faces of Qatar Portrait Project: People & Stories

Faces of Qatar Portrait Project: People & Stories

Rebuilt acquisition architecture and repositioned channel spend to recover efficient growth.

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Mohammed Ismail : Brand Strategy & Digital Platforms

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