NOMAD Coffee
Editorial-led campaign strategy translating product craft into measurable commercial outcomes.
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Field Notes
STRATEGY, STORY, AND THE SPACES IN BETWEEN.
A growing archive of dispatches on growth strategy, visual narrative, and the messy, beautiful process of documenting humanity. Part laboratory, part journal.
The Muslim Hikers
Community-driven storytelling framework for audience growth while preserving authenticity.
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QEERI
Positioning and launch architecture for a research-led initiative entering new markets.
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Faces of Qatar
Rebuilt acquisition architecture and repositioned channel spend to recover efficient growth.
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Qatar Biobank
Stabilized rankings and rebuilt non-branded discoverability with an editorial SEO roadmap.
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Jeem Cup: Youth Sports & Legacy
Connected content, search, and paid channels into one coherent bookings funnel.
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